I work with leaders and companies that want to use AI but do not know where to start. That is my specialty. I give them direction, focus, and a path they can execute. My work centers on three areas that move the needle today: AI fluency, AI visibility, and AI scaling. I’ve spent decades inside hotels, ownership groups, and travel tech, building direct channel systems, fixing stalled commercial teams, and guiding executives through complex decisions. I know how to take an overwhelmed organization and show them exactly where to begin and where to emphasize.