
John Valadez
VP of Revenue Strategy

Revenue growth is my thing. With 18+ years in hospitality revenue management, I help hotels, resorts, and attractions increase top-line revenue, improve profitability, and unlock new commercial opportunities—fast.
I’ve delivered results across the board: from independent hotels to luxury resorts, waterparks, ski lodges, and multi-use entertainment properties. Whether it’s reworking a pricing strategy, optimizing distribution channels, or implementing new revenue systems (Opera PMS, SynXis, Cendyn, Windsurfer), I specialize in fixing stagnation with smart, tailored strategies that stick.
My approach is hands-on, data-driven, and collaborative. I combine forecasting and market analysis with real-world operations to drive measurable results—and I’m just as comfortable in the boardroom as I am digging into the numbers.